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Privacy Policy

A legal disclaimer

Effective Date: [01/02/2025]
Business Name: Automate My Fitness
Website: https://www.automatemyfitness.com
Contact: info@automatemyfitness

1. Introduction

Automate My Fitness ("we", "us", or "our") is committed to protecting your privacy and ensuring that your personal data is handled in accordance with the UK General Data Protection Regulation (UK GDPR), the Data Protection Act 2018, and other applicable privacy laws.

This Privacy Policy outlines how we collect, use, store, and protect your personal and health-related data when you use our services, including fitness assessments, health tracking, coaching, and our website.

2. What Data We Collect

We may collect and process the following types of personal data:

a. Identity and Contact Information

  • Full name

  • Email address

  • Phone number

  • Postal address

b. Health and Fitness Data

  • Weight, height, body composition

  • Blood sugar levels

  • Cortisol and hormone test results

  • Metabolic data (e.g., VO2 Max, Resting Metabolic Rate)

  • Exercise performance data

  • Nutrition and food logging data

c. Technical Data

  • IP address

  • Browser type and version

  • Device type

  • Usage and activity on our website and apps

3. How We Use Your Data

We use your data to:

  • Provide health and fitness coaching

  • Deliver personalised nutrition and training plans

  • Track your progress and goals

  • Monitor blood sugar, hormone, and metabolic health

  • Improve our services

  • Communicate important updates and offers

  • Ensure compliance with health data regulations

We will only process your health data with your explicit consent, which you can withdraw at any time.

4. Legal Basis for Processing

We process your personal data based on the following legal grounds:

  • Consent – for sensitive health data and marketing communications

  • Contract – to deliver coaching or health services

  • Legal Obligation – for compliance with UK data protection laws

  • Legitimate Interests – for service improvement, fraud prevention, and security

5. How We Store and Protect Your Data

  • All personal data is stored securely using encryption and access controls.

  • Health data is stored in compliance with applicable health data protection standards.

  • Data is only accessible to authorised staff and secure third-party platforms (e.g., CRM, analytics, fitness tracking apps).

  • We regularly audit our security and privacy practices.

6. Sharing Your Data

We do not sell your data. We may share it with:

  • Health and fitness professionals affiliated with Automate My Fitness (with your consent)

  • Third-party platforms we use for communication, payments, or data storage (under data processing agreements)

  • Legal authorities if required by law

7. Your Rights Under UK GDPR

You have the right to:

  • Access your personal data

  • Correct any inaccurate or incomplete data

  • Request deletion of your data (“Right to be Forgotten”)

  • Withdraw consent at any time

  • Restrict or object to processing

  • Data portability (request your data in a structured format)

To exercise your rights, contact us at: hello@automate.my.fitness

8. Cookies and Tracking

Our website uses cookies for:

  • Website functionality

  • Analytics (e.g., Google Analytics)

  • Marketing (e.g., Facebook Pixel)

You can manage your cookie preferences via your browser settings.

9. Data Retention

We retain your data only for as long as necessary to fulfil the purposes described above or as required by law. After this period, your data is securely deleted or anonymised.

10. International Transfers

If your data is transferred outside the UK (e.g., to third-party service providers), we ensure appropriate safeguards are in place, such as Standard Contractual Clauses or adequacy decisions.

11. Changes to This Policy

We may update this policy from time to time. Any changes will be posted on this page with an updated “Last Updated” date.

12. Contact Us

For questions about this policy or your data, contact:

Automate My Fitness
Email: info@automatemyfitness

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