Online coaching · UK
For over-40s who want a weekly food and training plan, daily logging, and a coach who checks in — without coming into a studio.
Online coaching is £49.99/month in the app. Your coach sets the week’s food and training, then checks what you log.
The plan is for over-40s who are busy — not a generic template or a PDF you will abandon by February. You follow it on your phone, and the weekly check-in is where it gets adjusted.
Your coach sets the week’s meals around your goal
Log meals in the app so your coach can see the pattern
Daily movement that fits your life
A plan for the days you train, on your phone
Review what worked, then change next week
See trends — energy, weight, and habits
Fat loss is decided by what you eat, how much you move, and how you train across the whole week. Logging food, steps, and exercise in the app means we see patterns early and adjust your plan before you stall.
Inside the app
On iPhone and Android — food logging, recovery tracking, and your daily plan between weekly check-ins.
Daily Nutrition & Exercise Planning
See calories and macros at a glance. Toggle training days so your fuel targets match what you are doing.
Food logging
Record what you eat so your coach can review progress and keep your plan on track.
HRV Analysis
Log morning HRV and see weekly trends. Your coach uses this in your plan.
App Pro
Coached week to week by Online Coach of the Year 2025 Darren Pyefinch — 700+ clients on weight loss and body recomposition.
Download free → open Premium Coaching or Settings → Access → subscribe with Apple or Google.
Same online coaching — a weekly plan and the app — personalised to each person.
−3 stone“I lost three stone and went from struggling with my weight to finishing the London Marathon as a good-for-age runner. Understanding my body changed everything.”
Why us
Scales, trainers, and diet apps each solve a slice — and they usually cost you more money, more time, or both before you get a real answer.
Everyone else
Scales guess weight. Trainers eyeball you. Apps only count calories.
Months of trial-and-error — more time and money on the wrong plan
With us
A weekly food and training plan, plus a coach who looks at what you actually log
Everyone else
Same morning guess. Generic meal PDFs. “Eat less” on a loop.
Another programme fee, another restart — usually slower and more expensive
With us
A food and training plan for your week, then adjusted from what you log
Everyone else
Nothing between PT sessions. App nudges with no human coach.
Gym-twice-a-week or PT blocks often cost more hours and cash — with big gaps between sessions
With us
Daily food, steps, and training in the app, plus a weekly check-in with your coach
Everyone else
Home scales miss muscle and hidden fat. Diet apps ignore metabolic health.
Waiting until health slips usually costs more time — and far more money — later
With us
Built for over-40s — recomposition that protects muscle and energy
Next step
Online coaching is App Pro at £49.99 a month. Download the app, then subscribe.
£49.99 / month
Prefer self-paced coaching in the app
Self-paced in the app
Hi, I'm Darren
I was a stressed-out senior software test manager in London who couldn't get into shape. After a health scare I rebuilt my life — Great Britain Age Group Triathlete, health coach, and the person who built Automate My Fitness because I was tired of guessing.
After coaching hundreds of people I realised diets weren't failing — the plans were. So I built what I wished I'd had: a weekly food and training plan, logging you can do on your phone, and a coach who actually looks at your data.
I still enjoy weekends away. I still have the occasional beer with friends. I don't believe in perfect health — I believe in understanding your body well enough to enjoy life.
Read my book Unlock The Secrets: Mastering Blood Pressure and Your Weight Using Wearables on Amazon.
No. Online coaching runs in the app, with a weekly check-in. You can be anywhere in the UK.
App Pro is £49.99/month: a weekly food plan, guided training, food and training logging, Ask your coach, and a weekly progress report. Download the app, then subscribe under Premium Coaching or Settings → Access.
Yes. Automate My Fitness is free on the App Store and Google Play. You log food, follow your plan, and your coach can see your progress between check-ins.
Yes — this programme is built for adults managing weight alongside metabolic health. Your plan is tailored to you and your GP can stay informed.
Many clients feel more energy within 2–3 weeks. Visible fat loss often follows once the weekly plan matches how you actually eat and train.
Download the app and subscribe. Your coach picks up the week from there.
Start online coachingAlready a client? Sign in to your dashboard
